Run, don’t walk: 25% off sale at Alabama Chanin until midnight CST Sunday night.

Giveaway Deluxe: Alabama Chanin Kits


Dear Kay,

Here you go: a giveaway so tantalizing that I want to pretend to be somebody else so I can enter.

It’s no secret that we are fans of Natalie Chanin and the many-layered enterprise she runs out of Florence, Alabama. Alabama Chanin is many things, most famously a fashion house designing exquisite couture—completely handmade, heirloom garments. At the same time, Alabama Chanin makes kits for the do-it-yourself stitcher who wants to make the designs at home.

We have each made a few pieces of this glorious stuff, grateful to have Natalie’s books to guide us. (Alabama Stitch Book, Alabama Studio Sewing & Design, Alabama Studio Style.) The generosity of these books is astonishing: she gives away the store—every trick, secret, and tip on how to make these beautiful clothes. And she encourages you all the way to make it your own.

AC sewing patterns book

Rarely have I been as lost in a project as I have while making Alabama Chanin. You can dial up or down your level of crazy—these projects work with the simplest running stitch imaginable. And they allow you to go completely insane with embroidery and beadwork if you’re in the mood.

Which is why this giveaway makes me so happy: the prizes make excellent gateways into the world of Alabama Chanin. Two winners will each receive a copy of Natalie’s new book Alabama Studio Sewing Patterns, as well as a complete kit for the Magdalena Poncho. One size fits all. The stencil is one of Alabama Chanin’s newest and most popular, and it will be a ton of fun to make.


To enter, simply sign up for our email newsletter, down in the footer at the bottom of the page. (We’re launching the newsletter in January.) Two winners will be drawn from the list of newsletter subscribers, so if you’ve already signed up for the newsletter, you’re good. Deadline for entries is Friday, December 4, 6:00 pm EST. We’ll let the winners know by email.

While you’re thinking about it, a wander through the Alabama Chanin website will leave you full of ideas.



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1. Newsletter. If you’d like to get an occasional special newsletter from Kay and Ann, beginning in January, no more than weekly, please sign up in the footer below, even if you signed up in the past.

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