Let’s Do This Thing
November 20, 2012
After a few weeks of frantic knitting by me; cool, calm, collected work on the Quark machine by Ann; and eagle-eyed spadework by our offshore Technical Editing Department, we are proud to announce that our Hurricane Sandy relief fundraiser pattern, the Cornerstone Blanket, is available for purchase.
We did things differently this time. Here’s a brief explanation of what’s different, and why.
When you go to the the pattern page on Ravelry, you will see that the price of the pattern in my Ravelry shop is $20.00. But you can get the pattern for a $10.00 contribution to Citymeals-on-Wheels. To do that, read and follow these instructions in the pattern description:
IMPORTANT: READ THIS BEFORE YOU BUY THIS PATTERN.
This blanket was designed as a fundraiser for Hurricane Sandy relief. The designer would like payments for downloads of this pattern to go directly to Citymeals On Wheels, www.citymeals.com, free of PayPal fees, to the greatest extent possible. Citymeals is one of many New York City organizations that mobilized immediately to assist New York’s homebound elderly population in the aftermath of Hurricane Sandy.
To get a code that allows you to download the PDF of the pattern, follow these simple steps:
Make a contribution of $10.00 or more to https://www.citymeals.org/support-us. Citymeals will send you an email receipt.
Forward that receipt (you may delete your address information if you wish) to email@example.com. INCLUDE YOUR RAVELRY NAME IN YOUR EMAIL.
Within 24 hours (usually much less time), you will receive a code that allows you download the pattern on Ravelry.
Please note: If you buy the pattern directly from this page, the designer will still donate all proceeds (less transaction fees) to Citymeals on Wheels.
**Fun fact: if you’re not on Ravelry, make a contribution, forward me the receipt, and in your email tell me that you’d like an emailed PDF of the pattern, and I’ll send it to you that way instead of via Ravelry download.**
So why did we do it this way? The main reason was to save PayPal transaction fees, which really add up. A secondary reason was that it just feels better–more transparent–for your contributions to go directly to the charity. It is an honor to have people’s trust, but I would much rather not hold other people’s money. A tertiary reason is that some people don’t have a PayPal account; this way, you have more payment options. All I need is a receipt from Citymeals, and you get the pattern.
(By the way, we were NOT trying to avoid Ravelry’s very reasonable fees for the use of the site to sell patterns. I will make a donation to Ravelry in an amount that otherwise would have been invoiced to me as the designer for these sales. It’s only right. We’re very grateful to have a place to do this, and all the other things knitters and crocheters get to do on Ravelry.)
As noted above, if you choose to buy the pattern directly from Ravelry for $20, I will still give your payment (less transaction fees) to Citymeals-on-Wheels.
Meanwhile, this week and next week I will check the firstname.lastname@example.org account very frequently, so as not to delay delivery of the pattern. At some future point, when sales decline, I will reroute the transactions through the Ravelry store–but I will always pay over any sales proceeds to Citymeals-on-Wheels.
There is a substantial amount of fundraising through pattern sales on Ravelry, every time there is a disaster like Sandy or the Japan tsunami disaster of 2011, and for a variety of other causes. I think it would be great if Ravelry would create a way of routing fundraising pattern sales proceeds directly to charities, but I’m sure it would involve some tricky code engineering. I plan to send a message to Ma & Pa Rav asking them to think about it, among all the other things they’ve got to think about. It would be a good thing.
Meanwhile, please gaze upon the lovely Cornerstone Blanket. It was a fun knit and I hope you all will give it your consideration. I’ve got at least a half dozen variations of this blanket in my head already. For one thing, the original is quite roomy! You could go a lot smaller. I also think it would look amazing in bright solids against a non-variegated cream background. And and and…..
Thanks for your patience. And as a New Yorker, thanks for your empathy and support for our city during this hard time.
Finally, can we have another moment for Balto? He’s so awesome.