September 10, 2008
Check my latest design:
It’s the Yodeling Heidi Hat, one size fits all. (All Innocent drink bottles.)
We don’t have Innocent drinks here in the US, but nevertheless we are knitting hats for them. Why? Because the fine and freaky people at Innocent are running their Big Knit campaign again this year to help raise money for Age Concern, a UK organization that works to keep older people warm over the winter. The campaign is looking for knitters to knit lots of little hats for their smoothie bottles. For each be-hatted bottle sold, Innocent and Sainsbury’s (Sainsbury’s being the Safeway or Shopright of the British Isles) will give 50p to Age Concern. Last year over 400,000 hats were knitted, raising £200,000 for Age Concern.
This year they’re aiming for half a million hats, which obviously they’ll get because this is just the sort of thing knitters like to do.
Such is our excitement over the idea of hats on bottles, that you and I are going to collect hats in the US and send them over to England, thus sparing our compatriots the agony of going to the post office, and the embarrassment of going to the post office with tiny hats.
So, knitters of North America, your mission:
Step One. Knit tiny hats.
Patterns for tiny hats can be found here. (You have to love a knitting pattern that starts out, “pop your feet up with a cup of tea.”) In addition, the upcoming (October) issue of Knitting (UK) magazine, will showcase hat patterns by a bunch of designers, including me. (You cannot find a design with the quality and taste of the Yodeling Heidi Hat just anywhere, you know.)
Step Two. Deliver tiny hats to me and Ann, by any means necessary.
You can hand them to us on the street, at Stitch & Pitch night in Shea Stadium (September 25), in the subway, at the yarn store, at Fairway or at Harris-Teeter. No questions asked! It’s the secret Tiny Hat Handshake!
If you don’t think you’ll be running into us, feel free to email us for a US mailing address. The hats need to be in England by October 17, so please get them to us by October 10.
Git on it! Keep your eye on the Hatometer!