Aw look! One pattern, 364 versions of the MDK New Ancestral Christmas Stocking.

Tiny Hats

Dear Ann,
Check my latest design:
innocent.jpg
It’s the Yodeling Heidi Hat, one size fits all. (All Innocent drink bottles.)
We don’t have Innocent drinks here in the US, but nevertheless we are knitting hats for them. Why? Because the fine and freaky people at Innocent are running their Big Knit campaign again this year to help raise money for Age Concern, a UK organization that works to keep older people warm over the winter. The campaign is looking for knitters to knit lots of little hats for their smoothie bottles. For each be-hatted bottle sold, Innocent and Sainsbury’s (Sainsbury’s being the Safeway or Shopright of the British Isles) will give 50p to Age Concern. Last year over 400,000 hats were knitted, raising £200,000 for Age Concern.
This year they’re aiming for half a million hats, which obviously they’ll get because this is just the sort of thing knitters like to do.
Such is our excitement over the idea of hats on bottles, that you and I are going to collect hats in the US and send them over to England, thus sparing our compatriots the agony of going to the post office, and the embarrassment of going to the post office with tiny hats.
So, knitters of North America, your mission:
Step One. Knit tiny hats.
Patterns for tiny hats can be found here. (You have to love a knitting pattern that starts out, “pop your feet up with a cup of tea.”) In addition, the upcoming (October) issue of Knitting (UK) magazine, will showcase hat patterns by a bunch of designers, including me. (You cannot find a design with the quality and taste of the Yodeling Heidi Hat just anywhere, you know.)
Step Two. Deliver tiny hats to me and Ann, by any means necessary.
You can hand them to us on the street, at Stitch & Pitch night in Shea Stadium (September 25), in the subway, at the yarn store, at Fairway or at Harris-Teeter. No questions asked! It’s the secret Tiny Hat Handshake!
If you don’t think you’ll be running into us, feel free to email us for a US mailing address. The hats need to be in England by October 17, so please get them to us by October 10.
Git on it! Keep your eye on the Hatometer!

thebigknit2008
Love,
Kay

Tags:

78 Comments

78 Comments

  1. I’m in – I can knit a tiny hat or three!!!
    Your snail mail address, please? (wish I could hand it to you on the street, but I’m north of Toronto in Ontario).

  2. I hate to be a wet blanket but that hat campaign sounds like a real waste of knitters’ time. Why not simply donate 40 P ( approximately $1) to the cause instead of supporting some drink companies ad campaign?

  3. What size of bottle are we talking about, comparatively? I’ve been inspired by the Heidi Hat and want to design one of my own!

  4. Yes, I guess a lot of charity fundraising events are like that–all those walkathons, runs, etc. One could always make a direct contribution to the charity, without the fuss of all that walking and running. This is the way Innocent has organized its giving to this organization. In addition to triggering Innocent’s contributions, the hats on bottles raise awareness of the charity (and of the company, of course), so that perhaps others might support it.

  5. Jen,
    I am enough of a GEEK that I have asked them to send me a bottle! (Empty, sadly.
    But I think they are comparable to Honest Tea and Snapple bottles.
    Will let you know….

  6. Way too funny. And way too cute.

  7. I’d rather knit a cute little hat than run a 5K any day, but that’s just me.
    Off to scour stash for potential teeny hat hairdo yarns.

  8. I find this impossible to resist. Can I have the snailmail address?

  9. Me too! I’m sure I can get a few done, at least! Snail mail, please!

  10. Are you going to stitch ‘n pitch at Shea, I’ve been debating…..

  11. Aaack! This is so funny! What a great way to raise funds and awareness for a good cause. Off to dig out the needles!

  12. Delurking to say I’m in. Snail mail for me too, please!
    pssst — Jo-Anne at the top, are you possibly the Birkenstock-wearing Jo-Anne I’ve met twice at the Harlot’s appearances and again at my LYS?
    Of course, probably not and now I’ve scared a perfectly nice person into thinking she’s being stalked. Oops.

  13. Man Oh Man, I don’t need any more projects to start. But how can I resist! They are so tiny and wouldn’t take much time and it would be fun to be creative. So, I’m in too. I checked out their website and they’re products sound great and really healthy. Maybe they will venture to the US soon. I hope so. Snail mail please.
    Francie

  14. I’m in. Those tiny hats will be fun to knit. Please send me the snail mail addy.

  15. Verlyn, i wear Birkenstocks and ive seen the Harlot twice, but im not Jo-anne. im still a mostly-nice person though. just wanted you to know, in case this Jo-anne isnt your Jo-anne. and if i were in a grocery store and faced with buying a product with our without a cute knitted hat, id choose the product with.

  16. I’m with Technikat up near the top. Silly. Though if they wanted to really do some good, they would ask people to knit people-size hats and give them to the cold old duffers to whom they are also giving money.
    I don’t like the violence implied in “killing two birds with one stone,” so I will say that this would be releasing two birds with one gesture.

  17. I’m thanking you from the UK – half our Post Offices are closing, the rest have huge queues, so we know what you mean about agony. I know this is aiding a drinks co. ad campaign, but it is a good cause, and the hats are fun to make – I made a bunch last year. I love the plaits on the Heidi, you’re giving me ideas for my this year’s contributions….

  18. Apropos of nothing, Heidi’s Grandfather’s sweater is in Mark’s closet. No, I don’t let him wear it.

  19. I can certainly knit tiny hats instead of tiny drawstring bags for souvenir rocks (which is my usual at-work knitting project). Could I have the snail-mail addy?

  20. I’m in! I thought of doing this last year, but lacking the Mason Dixon Mail Service, decided to Think Globally, but Knit Locally. Thanks, Kay! You are a peach!
    For folks who have alternative/better ideas for corporate charity programs, I’d like to respectfully suggest choosing a company, writing to both the Chair and the Public Relations person, and inviting them to adopt your idea. It couldn’t hurt, and maybe your action would have huge and wonderful consequences! :)

  21. People, people, who among us does not understand that Kay is on a Mission? That she is, in fact, a Missionary Knitter? And is in good company! Although I yet lack the skillz to knit tiny hats, I am all in favor of these pursuits. I am glued to the results– where else could I hope to see objects like the Heidi hat residing on a juice bottle? The world is full of oddments and wonder, indeed!

  22. I am so in! After knitting 63 hats for my own hat project over the last 4 months, these tiny guys will be easy going. Thanks for the heads up. I’m going to need an address, though, since my travels won’t be taking me to Nashville or New York in the next month or so.

  23. I’m in! I didn’t find out about last year’s Big Knit till it was over, and it was such a bummer that I didn’t get to knit any teeny hats for a good cause…thanks for the heads-up! Because left to my own devices, I’d have missed it this year too. I mean well… :)

  24. The Innocent website cracks me up…I actually fell for the job in Maldives!
    I’m looking forward to reading the Mason Dixon letter that accompanies our shipment of hats, and perhaps a photo on the website :)
    Maybe we could send an ambassador to the Village Fete next year? I’ve always loved the idea of attending a village fete.
    Now, where did I leave my reticule and the pony trap?

  25. Oh, Stitch n Pitch at Shea! Wish I could be there. The Husband used to run the luxury boxes there in the 80’s/early 90’s. Now *that* would be a fabulous way to see S n P!
    May have to make a tiny hat. Just to say I did. What’s your snail mail for it? Thanks!

  26. What will they do with the extra 250,000?
    I’m SO in.

  27. What will they do with the extra 250,000?
    I’m SO in.

  28. I am all in favor of knitting actual garments for the elderly. I am pro-knitting for anybody in need. But to knit something as a substitute for what is really needed, and knowing that it will ultimately end up in the garbage heap somewhere — because, really, what will they do with all those teeny bottle-hats? — seems like the long way around a good cause.

  29. Not to rain on your wee hat parade, but 7 days may not be enough time for the little chapeaus to arrive at their destination in England, via airmail. It has been my experience, in the past several months, that air mail from the UK now takes 10-14 days to arrive here in Texas, when previously it only took 4-7 days.
    Mary G. in Texas

  30. Mary–
    No worries about the post. We checked with the Innocent people and they know our hats are coming. In fact they are giving us an extra week so that we can collect hats at our book tour/signing events in mid-October.

  31. Innocent bottles are much smaller than Snapple’s. So I’d go by the pattern not by eye.

  32. Innocent bottles are much smaller than Snapple’s. So I’d go by the pattern not by eye.

  33. -WOW!! = 1st reaction
    -“That’s why I love this blog(and you guys)” =2nd reaction
    -“What?? Where was I LAST year?” = 3rd reaction
    -“Maybe we’ll soon be knitting caps for Native American kindergarteners” = 4th reaction
    I’m in (for at least one, for gosh sakes). Don’t have much DK weight yarn, though. Whatever shall I do?
    LoveDiane

  34. P.S.–The caps for the kindergarteners mentioned above–I originally found info in the original Knit Lit book. (I think the address to mail the caps has changed, though, over the years.)

  35. i am in on this event
    thank you

  36. Note to Diane: I am knitting mittens and hats for the Cheyenne River Sioux kids right now. There’s a group called “Macuwita sni” (Lakota “I am not cold”) on Ravelry and Yahoo.
    Meanwhile, back on the tiny needles…bottlehats! :)

  37. Fun! Do you know any bookstores in Nashville that sell the Knitting UK mag? I would love to pick up the issue. Thanks!

  38. Fun! Do you know any bookstores in Nashville that sell the Knitting UK mag? I would love to pick up the issue. Thanks!

  39. Hi, I knitted 50 hats last year. They took about twenty minutes each, and then I made a booble for each one. I thought that 50p per hat was quite a generous donation by the company – or the customer – as the smoothies are expensive. I was amazed and really pleased to receive a rosette from the company. I did some in different genres of knitting, which seemed to catch their eye.

  40. Hi, I knitted 50 hats last year. They took about twenty minutes each, and then I made a bobble for each one. I thought that 50p per hat was quite a generous donation by the company – or the customer – as the smoothies are expensive. I was amazed and really pleased to receive a rosette from the company. I did some in different genres of knitting, which seemed to catch their eye.

  41. Any chance you can convince Innocent to expand their business as well as their charity to the US? Their drinks are sooooooo divine. I’m an ex-expat suffering from Innocent withrdrawal. I haven’t found anything so delicious here.

  42. I’d love the snail-mail address as well and I can get you something by the end of the month.
    As to “charities”: I’ve knit for a few (Dulaan, Warm Woolies, Red Scarf, Christmas @ Sea, etc.) and certinly will knit for more in the future. AND, I certainly donate cash as well. And I feel the same way as some have expressed about things like “send in your yogurt lids and we’ll donate X cents…up to $XX,XXX.” – Just donate the money. Frankly, I see this for much of what it probably is: more of a full little marketing campaign with a positive pitch and an exercise in creativity. A nice (little) diversion.

  43. I’d love the snail-mail address as well and I can get you something by the end of the month.
    As to “charities”: I’ve knit for a few (Dulaan, Warm Woolies, Red Scarf, Christmas @ Sea, etc.) and certinly will knit for more in the future. AND, I certainly donate cash as well. And I feel the same way as some have expressed about things like “send in your yogurt lids and we’ll donate X cents…up to $XX,XXX.” – Just donate the money. Frankly, I see this for much of what it probably is: more of a full little marketing campaign with a positive pitch and an exercise in creativity. A nice (little) diversion.

  44. I love the whimsy involved in knitting little hats for bottles. The idea that it supports a decent charitable organization just makes it better!

  45. I got my new MD Knitting book today!!
    This is how weird I am. I want to savor it, so I’m avoiding opening it :) For this moment, just knowing I have it is enough. Thank you.

  46. Kay, I just noticed the bottlehat YouTube posted under snippets – sweeeet! I don’t know what was better…the man in the shop putting the hats on the bottles, or the knitter talking about how good the Innocent drinks are, and giving that little eye-roll :)

  47. Oh MAN, that is so friggin’ cute! I was just wondering what to do with my 1/4 skein of magenta Panda Wool. Oh happy day, the bamboo will not be wasted! I’ll take that snali-mail addy, too.

  48. Oh MAN, that is so friggin’ cute! I was just wondering what to do with my 1/4 skein of magenta Panda Wool. Oh happy day, the bamboo will not be wasted! I’ll take that snali-mail addy, too.

  49. Oops, sorry about the multi-post. Stupid Iphone. Yes, I am blaming it on my phone!

  50. A friend told me about the hats last year! I’m so excited to do some this year. I have some handspun that is perfect–lots of small amounts of handspun-short attention span—so this is great! Snail mail please!

  51. A friend told me about the hats last year! I’m so excited to do some this year. I have some handspun that is perfect–lots of small amounts of handspun-short attention span—so this is great! Snail mail please!

  52. so we can bring hats to the Southern Festival of Books and drop them off? Do you have a large truck or something to carry all of the little hats we bring by and are you sure you want to do that. You know we can get into a tiny project that you can KIP easily.

  53. Note to Quinn: Thankas for the info.!
    Love Diane

  54. Hi, as a UK knitter I am impressed and grateful to see you supporting this fantastic cause. In answer to the person who said they would rather knit people size hats to keep elderly people warm, I would just like to let them know that Age Concern supports elderly people who want to stay in their own homes by providing a wide variety of services including day-centres, carer support, information, and friendship, not just help to keep warm.
    I am knitting hats, as is my 10yr old daughter. We even re-use last years hats on our christmas tree as decorations and on small dolls my daughter collects. They dont all go in the bin!!!

  55. I just got the October edition of Knitting from my local newsagent here in the UK, and I see no hats! No tiny hats! What happened?

  56. I just got the October edition of Knitting from my local newsagent here in the UK, and I see no hats! No tiny hats! What happened?

  57. Please send me your snail mail address so I can send you the tiny little hats. I printed copies of the instructions for friends who DON’T USE THE COMPUTER because learning would cut into the knitting time. I am sure I can produce a dozen or so of these to mail to you before Oct 10. And since Cyndy has been searching for the strawberry hat pattern for the past 2 years, I am sure she will have to knit some too!

  58. By The Way: I forgot to comment on the Yodeling Heidi Hat–LOVE the braids! What a great idea.
    I’ve just now finished knitting 2 hats (not yet sewn up). Mine will never be so creative, simply generic hatlets, cousins to the “progeny” of the Milliner Haute.
    Being that it’s for a worthy cause, it’s all good…
    LoveDiane

  59. long time lurker, first time commenter. I would love to get the snail mail address. I was thinking of just stalking Kay as I live in the same neck of the woods, but it’s been raining a lot up here!
    Terri

  60. long time lurker, first time commenter. I would love to get the snail mail address. I was thinking of just stalking Kay as I live in the same neck of the woods, but it’s been raining a lot up here!
    Terri

  61. I was able to find out that there weren’t any hats without actually forking out any cash. I’m not gloating Ytaya just grateful to the person (in Exeter WHS) who had opened the package the October issue of Knitting was in.

  62. Can you please send me a snail mail address?
    Looks like fun! I’ve got my mom all revved up and ready to go too.

  63. What a great idea! I sat down immediately and knit two hats last night, and today I’m thinking up new patterns. A hat beret, perhaps? I can see this will be fun. But I, too, need a snail mail address since I’m in Maryland. Can you send it to me, please?

  64. Might the tiny hats be appropriate for preemie babies at the end of the campaign?

  65. Highly unlikely, Marilyn – the finished hats are about 6″ circumference (2″ diameter) and about 1.25″ tall. I’m not sure babies come quite that small!

  66. I think they do! I’m going to ask the Innocent people. I’m sure they have thought about it. I’ve donated tiny hats to the local hospital and they seemed thrilled to have them… but maybe they were just being nice :) Although some babies are born at 1-2 pounds and can fit in your hand. That is a tiny person.

  67. i have three made fourth on the
    needles
    this is a fun event the wee hats
    are just delightful
    and we all get to go to london town

  68. I need a hat for a baby bottle!

  69. This is fun, count me in — may I please have a snail mail address???

  70. I’m on my fourth tiny (and addictive) bottle cap, and it’s a good thing it’s been pouring rain all day because otherwise I’d be trying to explain why I’m not outside doing some previously-scheduled brush-cutting :)
    I’m using my favorite glove needles that I use for toddler and baby socks. Knitting a bitsy hat is even faster than knitting a bitsy sock – it’s like knitting a short leg and being finished before you even get to the heel flap!

  71. What fun! I’m on my fifth tiny hat. Each one makes me smile. I’ll need that snail-mail address. Thanks.

  72. That is the best Innocent hat I’ve ever seen! So funny!

  73. I love your Heidi hat! Sounds like a good cause and fun, too. Snail mail me, please.

  74. Yippee!! sounds so fun! I’ll be sharing this with my knit group.
    Can you send me your postal address? thnx

  75. hello !
    my first mini hat is complete.
    May i please have your snail mail address ?
    Many thanks!

  76. I have nowhere else to write except on this unrelated posting. IT’S HERE!! THE BOOK IS HERE! It’s beautiful and I want to know everything it says and see all the photos RIGHT NOW. I am so torn — can’t figure out how to knit and turn pages simultaneously. If only I were more coordinated with my toes…

  77. These are cute. I think they are on the cover of Knitting (or whatever the name of that British magazine I get at Barnes & Noble is) this month.
    And guess what? While I was in Barnes & Noble tonight your book was on the shelf. And I got one! And I’m going to go read it right now!

  78. A half-dozen l’il caps, headed for NYC this morning.
    This was FUN!
    Thanks, Kay and Ann — I’m watching out the window for the UPS guy, who’s bringing YOUR NEW BOOK
    today! Yay!