Sometimes a box shows up at my house containing something I ordered that I did not remember ordering.
One time, it was a five-pound bag of almond flour.
I mean, I don’t bake.
A couple of weeks ago, a mystery box showed up containing New Wash.
It’s a hair wash.
Do not call it a shampoo!
Do not even think the word shampoo!
It is not a shampoo, y’all.
My best guess is that late one night, tossing and turning, wondering whether I was having a hot flash or whether I was just ordinarily hot, I got sucked in by this video. The claim? The premise underpinning New Wash’s entire internet hair product gambit? It’s this: the detergent in shampoo—the ingredient that makes shampoo foamy and fluffy—strips our hair of all life-giving oils.
My bleary thinking probably went: I’ve used shampoo my entire life—how has my hair survived despite all this surfactant abuse? I gotta get on this!
After a couple of weeks, I like it. New Wash looks like a conditioner, not Prell, and it’s true that you have to wash your hair in a completely different way. But it’s only one step, instead of the shampoo/conditioner two steps that I have doggedly believed in forever.
And no, it does not foam. It does not lather. There is nothing even remotely resembling a crown of suds. Nary a bubble.
It came with a little circular brush with rubbery points that you use to moodge the New Wash into your hair. It feels nice, like a little massage.
My bottle of New Wash also came with a bottle called Powder. It’s just that: a non-aerosol bottle that poofs little clouds of powder into my hair. I am a fan of this—it smells botanical, it doesn’t leave me with a metal aerosol can, and it eliminates the (likely) possibility that I will shoot an aerosol-boosted dose of dry shampoo into my ear.
Net result: my hair feels really, really different. Supersoft, with more body. It’s great. (And no, I’m not getting paid to say any of this! I wish I were!)
I mention this because my insomnia deep dive into hair care has made me curious about what people do for their hair. I’ve never been into my hair. But in the never-ending game of Personal Improvement, it has been fun to try something new.
So: what’s your hair game?