We can hardly believe it, but as of today, MDK is three years old.
To celebrate, we’re having a sale in the MDK Shop.
If you haven’t shopped with us yet, now is a perfect time. Can we brag for a minute and say that our ecommerce team sends a really nice package? That customers have written to tell us that a shipment from MDK is like getting a present? That we curate the heck out of our offerings, and that every single thing we sell is something that we love ourselves, as knitters with a combined 60 years (whoa) of devotion to the craft?
Check us out. If you like what you see, apply the coupon code WEARE3 at checkout for a 10 percent discount on any order over $25. This deal is good through 11:59 pm Central time on Monday, October 7.
The State of the MDK
When you’re publishing something new every day at 3:30 in the morning, the days fly by. But we do want to pause for a minute to consider how it’s going.
Something for You, Every Day
We started a personal blog in 2003, then reinvented MDK in 2016 as a daily knitting magazine, community, micro-publisher, and online shop. (What got into us?)
MDK today very closely resembles the vision that we scrawled out on countless yellow legal pads, and typed into Google Sheets that became so numerous that we needed a Google Sheet to track our Google Sheets.
The main thing we wanted to accomplish is happening: a daily read for all knitters, full of information, inspiration, and fun, with many voices contributing. Plus: Snippets! We never dreamed we’d be drinking our Saturday morning coffee with thousands of pajama-clad knitters every week, but here we are! And it’s awesome. (If you’d like to join us, sign up over there on the right sidebar, under “MDK Newsletter.”)
We’re thankful to every writer, designer, photographer, artist, and knitter who has said yes. It is a joy to present your work.
A Simple Plan
Our business plan is pretty old school: sell beautiful books, yarns, and supplies to knitters, and use the proceeds to compensate the many talented people who create this place. We hope you always find something wonderful to elevate your knitting. Your purchases keep MDK’s daily content free of charge—and free of ads—to all knitters. It’s that simple.
The Long and Winding Road
There have been so many surprises along the way! Who knew we’d be publishing a series of Field Guides? Or that there’d be a tournament of indie knitting patterns modeled on college basketball? Or a recipe column for 1920s brides? Or watercolor paintings of sweaters and socks? Or a monthly rundown of colorful sweater patterns? We keep searching for fun for knitters, and we hope to find many more surprises as we go.
Find Field Guides at Your Yarn Shop—and Now Canada, Too!
Thank you to all the yarn shops who stock MDK Field Guides—we appreciate it so much and hope you’re having fun with them.
Breaking news: We just launched distribution of our Field Guides to yarn shops in Canada. (Shop list here, scroll down.) Ask your local yarn shop to carry them. And if you’re a Canadian yarn shop, contact us, and we’ll help you get set up with Field Guides.
Finally . . .
Thank you for being a part of MDK. We can’t say it enough: you all are the best. We’re lucky to know you—and if we haven’t yet met in person, well, let’s work on that.