This week’s suggestion for your knitterly podcast diversion is boobtastic.
It’s all about breasts. Breasts in motion, in particular, and the revolution in breast containment technology that transformed a woman’s ability to get out there and go for it.
99% Invisible is a podcast about “about all the thought that goes into the things we don’t think about—the unnoticed architecture and design that shape our world.”
Episode 278, “The Athletic Brassiere,” is about the history and development of the sports bra.
It has to do with the rise of women in sports, funding for women’s sports at the college level, the anatomy of the female breast and the way society makes the natural motion of a woman’s breast in motion somehow naughty, or lewd, or shameful.
Back in the day, women weren’t supposed to run. Remember half-court basketball—the weird version that girls played so as not to make them run all the way down the basketball court?
The liberation of women in sports was aided by the containment of the bosom. How’s that for a delicious irony?
I love the women talking through their 30-year odyssey in sports bra design. They say nipple, just like that.
Did you know a nipple can go from 0 to 60 mph faster than a Ferrari?
I’ll leave the rest of this entertaining podcast to you.
By the way, 99% Invisible is one of the most popular podcasts on iTunes. It grew from an idea by a curious radio producer, Roman Mars, who began the project in his bedroom. It was Kickstarted, crowdfunded, and remains independent and supported by people who love it.
(We heartily encourage you to support online content that you love, as you might imagine. And we love it when a great idea finds its way.)
Breast! Breast Breast! Breast nipple breast! It’s getting easier, thanks to this liberating podcast.