I know, right? It’s my dream come true: an inside look at my favorite source for chocolates that come in clear plastic tubs. And snacks. And coffee that doesn’t cost a fortune. And that broccoli salad kit with the nuts.
Nashville gained a Trader Joe’s really, really late in the game—for many years, it remained an impossible dream, like an Ikea.
But, a few years ago, Trader Joe’s magically appeared on the site of the long-gone Green Hills Movie Theater/Service Merchandise/Wild Oats Grocery location. (You can date yourself in Nashville by being able to cite real estate history of a particular plot of land.)
Whoever thought we’d end up with a Trader Joe’s a mile from my house?
This five-parter is going to be my binge of the week. You can find the five episodes right here.
Episode 1 sets the tone, and they wisely include the breathtaking story of the frozen food product that fed my boys many more times than I’m comfortable admitting: Mandarin Orange Chicken, the most popular product at Trader Joe’s.
If you shop at Trader Joe’s, this podcast is a must. If you don’t, it’s still a must, because it’s a case study of a company that recognizes the value of good humor, small scale, and a crazy, constantly changing variety of offerings.
You have to realize that their sole form of advertising, The Fearless Flyer, stands as the most brilliant piece of persuasive literature I’ve ever seen. It makes you want to buy whatever they are writing about. I have wandered toward the cheese department, arms out like a zombie, because the Cheese of the Month copy was so compelling.
These people are geniuses. Unsurprisingly, their podcast is chock full of joy.
PS We still don’t have an Ikea.